Supporting the town of Mariánské Lázně and the surrounding region through the prestigious and charitable event Czech Fashion Week, which is held regularly under the auspices of important personalities such as representatives of the Ministry of Culture, Ministry of Regional Development, Senate, governors and mayors, see previous auspices. This event has a huge socio-cultural potential, which can be used to bring strong national and international media to the region and thus help all the inhabitants of the region and traders in their current situation.
Every year the project brings prestigious shows of leading designers and through the most popular models and influencers we can together introduce Mariánské Lázně to the general public in the Czech Republic and abroad.